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"The gap between what startups ship globally and what works in Lagos or Abuja isn't connectivity. It's assumptions baked into the architecture before a line of code is written."

Mar 12, 2026Product

Why I build for African markets first — and why it makes better software

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Feb 10, 2026Reflection

The Three Delays Model changed how I think about software

Building MamaReady introduced a healthcare framework that applies far beyond maternal care. Delays in decision, access, and delivery shape every product I build now.

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About this Blog

I write about building product in the real world — where constraints are high, resources are scarce, and the best solution is often the one you actually ship.

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Built for African markets first.